La carrera COI - Competitive Intelligence es una de los Cursos de Administración y Administración Pública que dicta la Universidad Politécnica de Madrid
Duración
El título de COI - Competitive Intelligence es el título que otorga la Universidad Politécnica de Madrid para la carrera de Curso en Administración
This course examines competitive intelligence models, functions, & practices; the roles of information professionals in CI, and the management of CI.Discussion and practice topics include: intelligence ethical & legal considerations; identifying intelligence needs; research methods, analysis, production, and dissemination; the uses of intelligence; intelligence sources and tools; managing the intelligence function; and the evolution of CI.A working knowledge of print and electronic business information sources is recommended.In the course outline, learning is achieved through the iteration between reading the documentation provided and performing the tasks of the practical exercises, including case studies, which is nothing other than the application of the old method of "learning by doing" and, beyond, to be teaching with the best method of learning: the simulation of professional practice.In this scheme Professor’s role is fundamentally guiding, being the student the one who must discover problems to solve and solutions, while the teacher makes partner when it is required to do so. This course (12 weeks) is broken up into diverse 12 topical segments of one week each.
At the end of this course, students should be able to: